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| The book (sans dust-jacket) |
I’ll try to cover his most accessible (read: not super-costly) novels in another post, but I was lucky enough to find a copy of his debut book, Burn, Baby, Burn (1935) for a reasonable price (read: more than I ordinarily pay, but this one normally goes for thousands).
It’s a slight book but is fun as an artifact of his first period in Hollywood in the 1930s. During this period, Sam (identified that way on the cover; his later books were credited to Samuel [or Samuel Michael] Fuller) was not above sketching Hollywood by including laundry lists of movie stars and noted newspaper columnists.
When the lead character talks to his fellow reporters about him going to Hollywood, he explains: “… I’m going to be a writer. You know, write all that high-class stuff you see credited to guys like Norman Krasna, Nat Perrin, Art Sheekman and —” (Burn, Baby, Burn, Phoenix Press, New York, 1935, [p. 23]) Fuller even puts Perrin (who he notes “resembled Chico Marx, the comedian.” [p. 140]) and Louella Parsons into the novel, talking to the protagonists.
At a later point, the lead takes a friend to a ritzy Hollywood restaurant:
“You sap,” said Open, “this is the classiest place in town. Only the nicest people come here. Look, there’s Jean Harlow and William Powell. And over there is Mary Astor and George S. Kaufman. And right behind you is Marion Davies and Irene Dunne. And you … you lug … you order beer after a lecture on liquor like that.” [p. 181]The plot is very simple: reporter Open Braddagher finds himself hired by a Hollywood studio after he writes about a celebrated murder case. (The reporter is nicknamed “Open” because of “his cocksure blatherskite tactics on assignments.” [p. 9])
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| Sam Fuller (left) with Don Ameche, 1941. |
The nationwide success of his articles brings him back to Hollywood where he becomes an actor-scripter and scores big with a movie version of the Electric Chair Baby story (called “Life Begins”). He takes revenge on Margot by hiring her to write the sequel for him. He humiliates her in public, to get even for her previously scooping him. She walks off the picture and isn’t heard from for a while, leaving all to assume she’s returned to her former papers (in Evansville and Rochester, Minn).
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| The famous photo of young Sam as a newspaperman. |
“Oh yeah,” ranted Open. “Well, listen to me, you babies. I’m through with you and the work you stand for. Work!” He spat on the floor. “You hang around and chase drowning kids, fire engines and emergency trucks. For what? I have plenty of gorgeous dolls, lots of dough, cases of Rye and a swell apartment. Why, I’ll even have —”
“Aw, shut up. Quit having a pipe dream. Hollywood’s crowded with more pen-pushers than the city jail can hold,” said Blue. “Forget it, big-shot. Go back to the Mail and pound your Royal. It needed a new ribbon the last time I saw it.” [pp. 24-25]Another jab, this time at Hollywood execs. The exec is on the phone with a friend who invites him to a prestigious H’wood party:
“Who’s going to be there?” asked Pfiffer.
“Oh, Louis B. Mayer, Darryl Zanuck, Ismael R. Alvarez, Sam Goldwyn, Ving Fuller, that famous New York cartoonist, J. Walter Ruben, Jesse Lasky, Patricia Ellis, Sylvia Sidney — hell, Pfiffer, everyone that’s anyone will be there.”
“Nope -— nope, Brock. I don’t think I can make it.”
“But why not? I’m depending on you for good stories.”
“When is this?”
“Now. They’re coming in already. It’s something new in Hollywood. A day-time party.”
“Nope, Brock, I’m sorry — I can’t come over there now.”
“But tell me — why not?” Brock insisted.
“I have to go over to the hospital to see my grandfather who’s dying….”
“Oh… that’s too bad...”
“But I’ll tell you what I’ll do, Brock.”
“Yes?”
“I’ll join you as soon as he dies.” [pp. 209-10]*****
*****
The most intriguing thing about the novel at first glance, of course, is its title. It’s not noted anywhere online that the phrase “Burn, baby, burn!” existed before the 1960s, but it is recorded on many African American history sites (and the ever-dubious-but-has-footnotes Wikipedia) that the r&b/soul DJ known as “Magnificent Montague” used it as a tagline on his show, and then it became a rallying cry during the 1965 Watts riots.
“People stared up at the figure of the beautiful blonde. Open halted in his tracks, deciding to see what the pest wanted, and looked up.
Margot timed her words, noticing the color in Open’s face turn from an ordinary red to the brightest, most scarlet tint as she shouted at the top of her voice:
“Burn, baby, burn!” [p. 132]The second appearance of the phrase is as a title for Open’s big-budget follow up to his Electric Chair Baby movie. A movie mogul explains to him:
“… Look at Dick Powell and Ruby Keeler. Warner Brothers are cleaning up with musicals. Wait – I got a fine hallucination this minute. I can see the electric chair in the middle of the set. Twenty Tycoon [a fictional studio in the book] beauties on one side, twenty Tycoon beauties on the other — a hot routine — plenty of smoke — like a fire — and we name it Burn, Baby Burn! Now, what about it?” [p. 178]The final time the phrase is used is at the very end of the book, during the “final clinch”:
“The flashlight snapped Open out of it. Everyone in the editorial department laughed and applauded. This time his face was ten times redder than Stalin’s best nightgown.
Margot threw her arms around the crimsoned-face Open, kissed him again and again, shouting:
“Burn, baby, burn!” [p. 246]*****
“The yarn kicks off with a pregnant woman condemned to die in the electric chair. I must have been so obsessed with the electric chair that I used it as a fictional hook, finding a release for some of my nightmarish memories of prisoners getting fried at Sing Sing. Is it moral to execute a condemned woman and her innocent, unborn child? My hero is a hotshot New York reporter, named Bradagher [sic], who covers the story. The young wise guy accepts an offer from a Hollywood bigwig to go out to the West Coast and develop his articles about the case [wrong case] into a movie script. The brash, fast-talking, whiskey-drinking Bradagher thinks he’s got the world by the tail. Then he falls for a gorgeous blonde who happens to be a reporter-turned-screenwriter, too….
“I got a big kick out of spinning that tale, weaving in tributes to Park Row mentors like Gene Fowler, knocking out an unrepentant love story, shifting scenes from Manhattan to Hollywood and the world of studio screenwriting. The Hollywood stuff in Burn, Baby, Burn came from my brief visit to see Fowler in la-la land during my hobo period.” [A Third Face, Samuel Fuller, with Christa Lang Fuller and Jerome Henry Rudes, Applause Theater and Cinema Books, 2002 [pp. 77-78]
Sam then goes on to tell Fowler and Dorothy Parker stories. He concludes the section on the book by noting that it was serialized in American Weekly magazine. He refers to the novel as “pulp fiction,” which it really could only be labelled as such if one considers all non-literary fiction to be pulp fiction. He adds, “It got one printing run, and I got a check for a grand or two. That was that, no reprints or backlisting.” [p. 78]
He also explains the book’s dedication: Perc Westmore, he says, was “one of the most important makeup artists of the day. Perc had been very helpful by showing me around the studios, giving me an insider’s look at Hollywood.”

































